Started by Japanese lure designer Seiji Kato and tournament angler Ty Ono in 1999, Jackall Lures is a Japanese-based manufacturer known for innovative and highly sought-after designs. From the first product, the three inch cross-tail shad, to the very latest – quality, innovation, and helping anglers catch more fish are the top priorities. Seiji Kato's goal of creating lures with a more natural action, material, and undulation has been realized in his Jackall designs.