Intent 62 Crankbait Fish crush this crankbait with intent! This medium diving (max depth of 10ft) crankbait is best fished around structure like rocks, rip rap, and logs. The wobbling action combined with contact with structure produces a mean reaction...

Impulse Shad 75 Crankbait This is a bait that will catch them all. The slim design and tight action of this crankbait make it ideal for both casting and trolling. The Impulse Shad is a great option when fishing for walleye, crappie, and even bass. The 10...

Inhale Squarebill Crankbait The Inhale is a squarebill crankbait that is perfect for fishing shallow rocky bottoms. Squarebill crankbaits are intended to be smashed into rocks, roots or anything to generate a reaction bite. With a maximum diving depth of...

Slab Crank Don't let the name fool you! This bait is great for more than just Crappie fishing. The diving depth and small bait profile means this lure performs best when fishing is tough and works great for multiple species. The Slab Crank has a diving...

Irk 75 Lipless Crankbait The noise and action just irks the fish to bite. This lipless crankbait is best retrieved slowly across humps, points, and other structure. It is also great for ripping though grass or thin vegetation. The tight wabble action...

Irk 75T Lipless Crankbait The noise and action just irks the fish to bite. This lipless crankbait is best retrieved slowly across humps, points, and other structure. It is also great for ripping though grass or thin vegetation. The tight wabble action...

Urge 110 suspending jerk bait If you’re looking for a fun bait to throw, this is the one! Jerkbaits tend to produce big and exciting bites when the bait pauses between jerks. They are a great cold water presentation that mimics a shad struggling to...

Hawg Hustler 90 After a Largemouth strikes this lure they will realize they got Hustled! If you’re looking for a topwater bait that is great for any body of water, this is the one. The cup shaped tail will spin and pop the water attracting fish as...

Instinct 105 Floating JerkbaitIf you're looking for a fun bait to throw, this is the one! Floating jerkbaits produce an erratic action that entices reaction strikes from fish in the area. The Instinct 105 is perfect for throwing on spawning flats and...

Racket 65 Topwater Lure The Racket 65 is a 2.5” popper that is perfect for fishing banks or on ponds. Poppers are a topwater bait that produces a popping sound with a splashing action that attracts fish thinking it is easy prey. Simply point the rod tip...

DT Dives-To Series Crankbait The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this...

Flicker Shad The Berkley Flicker Shad delivers an incredible action and premium construction - all for a reasonable price. No need to tune or tweak, every Flicker Shad is individually tank-tested to run straight and true right out of the package. It's...

Hawg Hustler 110 Topwater Lure After a Largemouth strikes this lure they will realize they got Hustled! If you’re looking for a topwater bait that is great for any body of water, this is the one. The cup shaped tail will spin and pop the water...

Hawg Stick 105 Topwater Fishing Lure This bait is a Rogers Lures original! This lures erratic action generates strikes from all sorts of bass species. Cast this lure past your target, point the rod tip down and pop the line. This creates an erratic...

Flicker Minnow Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body...

Original Wiggle Wart Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition...

Original Floater The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom...