Welcome to CrushCity, a destination in the mind of every angler, where fish are big, and the bite is hot. It’s what tournament anglers live for and every angler dreams of. CrushCity is the collaboration of Rapala and Jacob Wheeler to create what Wheeler calls “the soft baits I need to win tournaments.” Smart Injection Technology™ Combines Custom Combinations of Color, flake, Salt and Scent, that are added Precisely where Needed for the Perfect Presentation.