Frustrated with the plastic bait selection on the market, B-Y BAITS owners took things into their own hands and started making their own finesse plastic lures. From start to finish they designed, manufactured, and put their baits to the test across the waters of their home state of Wisconsin. After developing a one-of-a-kind line-up of baits, the success on the water drove them to make their coveted baits available to the public. We sincerely hope you enjoy catching more and bigger fish faster than you ever have before!
